The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Jing Li, Xueming Luo, Xianghua Lu, and Takeshi Moriguchi
| Year of publication: |
2021
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|---|---|
| Authors: | Li, Jing ; Luo, Xueming ; Lu, Xianghua ; Moriguchi, Takeshi |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 4, p. 123-140
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| Subject: | e-commerce | e-commerce cart retargeting | field experiment | online shopping cart abandonment | recency bump | timing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920959043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593258