The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms

submitted by Mehak Gandhi

Year of publication:	[2022]
Authors:	Gandhi, Mehak
Publisher:	St. Gallen
Subject:	Unternehmerischer Geschäftsverkehr \| Business-to-Business-Marketing \| EDIS-5219 \| B2B customer strategy \| strategic collaboration \| Business relationships \| customer-supplier relationships \| B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management \| Beziehungsmarketing \| Relationship marketing \| Strategisches Management \| Strategic management \| Unternehmenskooperation \| Inter-firm cooperation \| Unternehmensnetzwerk \| Business network \| Multinationales Unternehmen \| Transnational corporation \| Erfolgsfaktor \| Success factor \| Electronic Commerce \| E-commerce \| Marketingmanagement \| Marketing management