Customer based execution and strategy : enhancing the relevance & utilization of B2B scholarship in the C-suite
Year of publication: |
2020
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Authors: | Mittal, Vikas ; Sridhar, Shrihari |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 396-409
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Subject: | Business-to-business (B2B) marketing | Business-to-business (B2B) strategy | C-suite | Outside-in marketing | Strategy execution | Strategy formulation | Strategy journey | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing |
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