Customer based execution and strategy : enhancing the relevance & utilization of B2B scholarship in the C-suite
Vikas Mittal, Shrihari Sridhar
| Year of publication: |
2020
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|---|---|
| Authors: | Mittal, Vikas ; Sridhar, Shrihari |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 396-409
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| Subject: | Business-to-business (B2B) marketing | Business-to-business (B2B) strategy | C-suite | Outside-in marketing | Strategy execution | Strategy formulation | Strategy journey | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.05.036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285378