The e-mode of brand positioning : the need for an online positioning interface
S. Ramesh Kumar
| Year of publication: |
2006
|
|---|---|
| Authors: | Kumar, S. Ramesh |
| Published in: |
Contemporary research in e-marketing ; 2. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-824-5. - 2006, p. 304-321
|
| Subject: | Markenführung | Brand management | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003195794