The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Ruijuan Wu, Jingjing Liu, Shuai Chen and Xing Tong
| Year of publication: |
2023
|
|---|---|
| Authors: | Wu, Ruijuan ; Liu, Jingjing ; Chen, Shuai ; Tong, Xing |
| Subject: | Experiential value | Social presence | Socialness | Virtual human | Virtual live streamer | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | China | Virtuelle Realität | Virtual reality | Virtuelle Organisation | Virtual organization | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-09-2022-0265 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014428168