The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Valéry Bezençon; Reza Etemad-Sajadi
| Year of publication: |
2015
|
|---|---|
| Authors: | Bezençon, Valéry ; Etemad-Sajadi, Reza |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 4/5, p. 314-328
|
| Subject: | Sustainability | Brand | Patronage | Label | Portfolio | Retailer | Consumer perceived ethicality | Sustainable labels | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Warenkennzeichnung | Product labelling | Umweltzeichen | Eco-label | Nachhaltigkeit | Nachhaltige Entwicklung | Sustainable development | Markenimage | Brand image | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Handelsmarke | Store brand | Unternehmensethik | Business ethics | Umweltbewusstsein | Environmental consciousness |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298834