The effect of AI-based CRM on organization performance and competitive advantage : an empirical analysis in the B2B context
Sheshadri Chatterjee, Nripendra P. Rana, Kuttimani Tamilmani, Anuj Sharma
| Year of publication: |
2021
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|---|---|
| Authors: | Chatterjee, Sheshadri ; Rana, Nripendra P. ; Tamilmani, Kuttimani ; Sharma, Anuj |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 97.2021, p. 205-219
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| Subject: | AI-CRM | B2B | Competitive advantage | Institutional theory | Organization performance | RBV | Wettbewerbsvorteil | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.07.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206335