The effect of brand heritage in tourists' intention to revisit
Year of publication: |
2022
|
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Authors: | Mohammed, Iddrisu ; Mahmoud, Mahmoud Abdulai ; Hinson, Robert |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 5.2022, 5, p. 886-904
|
Subject: | Heritage brand equity dimensions | International tourists | Safety and security | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Kulturgüter | Cultural heritage | Internationaler Tourismus | International tourism | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Markenführung | Brand management |
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