The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lien Lamey, Barbara Deleersnyder, Jan-Benedict E. M. Steenkamp, & Marnik G. Dekimp
| Year of publication: |
2012
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|---|---|
| Authors: | Lamey, Lien ; Deleersnyder, Barbara ; Steenkamp, Jan-Benedict E. M. ; Dekimpe, Marnik G. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 1, p. 1-19
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| Subject: | Marketingmanagement | Marketing management | Konjunktur | Business cycle | Handelsmarke | Store brand | Konsumgüter | Consumer goods | Konsumgütermarketing | Consumer goods marketing | USA | United States |