The effect of content depth and deviation on online review helpfulness : evidence from double-hurdle model
Chaojiang Wu, Feng Mai, Xiaolin Li
| Year of publication: |
2021
|
|---|---|
| Authors: | Wu, Chaojiang ; Mai, Feng ; Li, Xiaolin |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 2, p. 1-12
|
| Subject: | Dual-process theory | Information theory | Online reviews | Review helpfulness | Text mining | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012494899