The Effect Of Customer Trust, Satisfaction And Easy On Buying Interest In E-Commerce

The research entitled "The Effect of Trust, Satisfaction and Ease of Consumers on Purchase Intention in E-commerce" was written by Ananda Anjani Alam, NIM 1709618039 majoring in Office Administration Education, Faculty of Economics, Jakarta State University. This researcher uses a quantitative approach with the type of associative research. The data collection technique used a questionnaire, the sampling technique used simple random sampling, the number of samples used in this study was 100 respondents. The measurement scale used is the Likert scale. The data analysis used included: instrument test, namely validity test, reliability test, homogeneity test and linearity test; The classical assumption test includes normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination. The results of this study indicate that, (1) Trust in use has a positive and significant effect on purchase intention in e-commerce, (2) Satisfaction has a positive and significant effect on purchase intention in e-commerce, (3) Ease has a positive and significant effect on purchase intention in e-commerce and (4) simultaneously (together) the variables of trust, satisfaction and convenience of consumers have a significant and significant effect on buying interest in ecommerce. Adjusted R Square figure of 0.478. It shows that 47.8% of the variation in purchase interest can be explained by variations in consumer trust, satisfaction and convenience. While the remaining 52.2% is explained by other causes examined in this study