The effect of implicit service guarantees on business performance
Hyunju Shin and Alexander E. Ellinger
| Year of publication: |
2013
|
|---|---|
| Authors: | Shin, Hyunju ; Ellinger, Alexander E. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 6, p. 431-442
|
| Subject: | Service guarantee | Customer satisfaction | Return on investment | Business performance | Customer relationship management | Customer service | Warranties | Kundenzufriedenheit | Kundenservice | Beziehungsmarketing | Relationship marketing | Garantie | Warranty | Dienstleistungsqualität | Service quality | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198222