The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies

Sam K. Hui, Jeffrey Inman, Yanliu Huang & Jacob Suher

Year of publication:	2013
Authors:	Hui, Sam K. ; Inman, Jeffrey ; Huang, Yanliu ; Suher, Jacob
Published in:	Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 2, p. 1-16
Subject:	Ladengeschäft \| Retail outlet \| Ladengestaltung \| Store design \| Konsumentenverhalten \| Consumer behaviour \| RFID \| Mobile Marketing \| Mobile marketing \| Kundenbindungsprogramm \| Loyalty program \| USA \| United States

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