The effect of lockup and persuasion on online investment decisions : an experimental study in ICOs
Moritz T. Bruckner, Dennis M. Steininger, Jason Bennett Thatcher, Daniel J. Veit
| Year of publication: |
2023
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|---|---|
| Authors: | Bruckner, Moritz T. ; Steininger, Dennis M. ; Thatcher, Jason Bennett ; Veit, Daniel J. |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 33.2023, 1, Art.-No. 31, p. 1-25
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| Subject: | Experiment | Fintech | Intention to invest | Persuasion signals | Plausibility | Social media | Technology-enforced lockup | Social Web | Social web | Signalling | Konsumentenverhalten | Consumer behaviour | Investitionsentscheidung | Investment decision | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-023-00648-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014327182