The effect of online company responses on app review quality
Qiuli Su, Aidin Namin and Seth Ketron
| Year of publication: |
2024
|
|---|---|
| Authors: | Su, Qiuli ; Namin, Aidin ; Ketron, Seth |
| Subject: | Digital marketplace | Firm-generated content | Online company responses | Online reviews | Text mining | User-generated content | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Internet | Produktqualität | Product quality | Website |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-06-2023-6098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471248