The effect of price fluency and duration framing in price advertisements
Year of publication: |
2019
|
---|---|
Authors: | Park, Kikyoung ; Ryu, Gangseog |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 4, p. 511-527
|
Subject: | construal | discount | fit | Perceptual fluency | time framing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Prospect Theory | Prospect theory | Werbung | Advertising | Dauer | Duration |
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