The effect of price fluency and duration framing in price advertisements
Kikyoung Park and Gangseog Ryu
| Year of publication: |
2019
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|---|---|
| Authors: | Park, Kikyoung ; Ryu, Gangseog |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 4, p. 511-527
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| Subject: | construal | discount | fit | Perceptual fluency | time framing | Preismanagement | Pricing strategy | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Experiment | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1593734 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200286