The effect of product distance on the eWOM in recommendation network
Xue Pan, Lei Hou, Kecheng Liu
| Year of publication: |
2022
|
|---|---|
| Authors: | Pan, Xue ; Hou, Lei ; Liu, Kecheng |
| Subject: | Electronic commerce | eWOM similarity | Network distance | Product recommendation network | Virales Marketing | Viral marketing | Unternehmensnetzwerk | Business network | Social Web | Social web | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Online-Handel | Online retailing | Soziales Netzwerk | Social network | Internet |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-020-09432-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013431219