The effect of product touch information and sale proneness on consumers' responses to price discounts
Year of publication: |
2023
|
---|---|
Authors: | Yazdanparast, Atefeh ; Kukar-Kinney, Monika |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 1, p. 146-168
|
Subject: | extrinsic and intrinsic product cues | perceived quality | price discount | product touch | purchase behavior | sale proneness | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Produktqualität | Product quality | Rabatt | Rebate | Preismanagement | Pricing strategy | Niedrigpreisstrategie | Low-cost strategy | Verkauf | Selling |
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