The effect of relational bonds on e-commerce use, the mediating effect of customers' online trust: evidence from Jordan
Shadi A. Khattab, Ishaq M. Al Shaar, Mohammed Khair Abu Zaid and Fadi T. Qutaishat
| Year of publication: |
2023
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|---|---|
| Authors: | Khattab, Shadi A. ; Al Shaar, Ishaq M. ; Zaid, Mohammed Khair Abu ; Qutaishat, Fadi Taher |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 17.2023, 5, p. 483-503
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| Subject: | relational bonds | e-commerce use | customers' online trust | financial bonds | social bonds | structural bonds | Electronic Commerce | E-commerce | Vertrauen | Confidence | Anleihe | Bond | Online-Handel | Online retailing | Jordanien | Jordan | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Öffentliche Anleihe | Public bond |
Online Resource