The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113
Hooman Estelami; Dhruv Grewal and Anne L. Roggeveen
| Year of publication: |
2004
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|---|---|
| Authors: | Estelami, Hooman ; Grewal, Dhruv ; Roggeveen, Anne L. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2004, 3, p. 27-47
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| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893421