The negative effect of policy restrictions on consumers’ post-purchase reactions to price-matching guarantees
| Year of publication: |
2007
|
|---|---|
| Authors: | Estelami, Hooman ; Grewal, Dhruv ; Roggeveen, Anne L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 2, p. 208-219
|