The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Hooman Estelami; Dhruv Grewal; Anne L. Roggeveen
| Year of publication: |
2007
|
|---|---|
| Authors: | Estelami, Hooman ; Grewal, Dhruv ; Roggeveen, Anne L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 2, p. 208-219
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | USA | United States | Theorie | Theory | Garantie | Warranty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507872