The effect of smart and connected products on consumer brand choice concentration
Yongheng Liang, Qian Xu, Liyin Jin
| Year of publication: |
2021
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|---|---|
| Authors: | Liang, Yongheng ; Xu, Qian ; Jin, Liyin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 163-172
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| Subject: | Internet of Things | Smart and connected products | Compatibility and brand belief | Brand choice concentration | Compatibility concerns | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Internet der Dinge | Internet of things | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012647766