Decoding consumer resistance to near-expired products : the role of social stereotyping
Yongheng Liang, Yunlu Yin, Qian Xu
| Year of publication: |
2024
|
|---|---|
| Authors: | Liang, Yongheng ; Yin, Yunlu ; Xu, Qian |
| Subject: | Field study | Green marketing | Near-expired products | Price consciousness | Stinginess | Konsumentenverhalten | Consumer behaviour | Öko-Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2024.09.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164566