The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Lei Wang, Da Qian, Lin Zhu
| Year of publication: |
February 2018
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|---|---|
| Authors: | Wang, Lei ; Qian, Da ; Zhu, Lin |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 1, p. 104-118
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| Subject: | Online advertising | Social media | Microblog rewarding reposts | System generated cues | Source credibility | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Web 2.0-Technologien | Web 2.0 technologies | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011865638