The effect of perceived risk on information search for innovative products and services : the moderating role of innate consumer innovativeness
Zhe Zhang and Yuansi Hou
| Year of publication: |
2017
|
|---|---|
| Authors: | Zhang, Zhe ; Hou, Yuansi |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 3, p. 241-254
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| Subject: | Perceived risk | Ongoing search | Pre-purchase search | Innate consumer innovativeness | Innovative products and services | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Risiko | Risk | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-04-2016-1768 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011694835