Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Zhe Zhang, Yuansi Hou and Yongmin Zhu
| Year of publication: |
2019
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|---|---|
| Authors: | Zhang, Zhe ; Hou, Yuansi ; Zhu, Yongmin |
| Published in: |
International studies of management & organization : ISMO. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1558-0911, ZDB-ID 2066498-9. - Vol. 49.2019, 2, p. 191-212
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| Subject: | Chinese innovation | complex theory | information search | innate consumer innovativeness | perceived risk | Konsumentenverhalten | Consumer behaviour | China | Innovation | Produktentwicklung | New product development | Komplexe Systeme | Complex systems | Innovationsmanagement | Innovation management | Informationsverhalten | Information behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00208825.2019.1608401 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196172