The effects of a consistent ad series on consumer evaluations : a test of the repetition-variation hypothesis in a South Korean context
Changjo Yoo; Hae-Kyong Bang; Youngchan Kim
| Year of publication: |
2009
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|---|---|
| Authors: | Yoo, Changjo ; Bang, Hae-kyong ; Kim, Youngchan |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 1, p. 105-123
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| Subject: | Werbung | Advertising | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819157