The Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation
| Year of publication: |
2010
|
|---|---|
| Authors: | Sigurdsson, Valdimar ; Engilbertsson, Halldor ; Foxall, Gordon |
| Published in: |
Journal of organizational behavior management. - Binghamton, NY [u.a.] : Haworth Press, ISSN 0160-8061, ZDB-ID 5937048. - Vol. 30.2010, 3, p. 222-234
|