The effects of augmented reality mobile app advertising : viral marketing via shared social experience
Year of publication: |
2021
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Authors: | Sung, Eunyoung |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 75-87
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Subject: | Applied technology marketing | Experience economy theory | Mobile AR app advertising | New brand experience | Shared social experience | Werbung | Advertising | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Experiment | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications |
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