The effects of deviant customer-oriented behaviors on service friendship : the moderating role of co-production
Year of publication: |
2019
|
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Authors: | Jung, Jin Ho ; Yoo, Jaewon |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 48.2019, p. 60-69
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Subject: | Deviant service adaptation | Deviant service communication | Deviant use of resources | Customer indebtedness | Service friendship | Co-production | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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