The effects of dynamic capabilities on value-based pricing and export performance
Katharina Maria Hofer, Lisa Maria Niehoff and Gerhard A. Wuehrer
| Year of publication: |
2015
|
|---|---|
| Authors: | Hofer, Katharina ; Niehoff, Lisa Maria ; Wuehrer, Gerhard A. |
| Published in: |
Entrepreneurship in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78441-448-4. - 2015, p. 109-127
|
| Subject: | Internationales Marketing | International marketing | Dynamische Kompetenzen | Dynamic capabilities | Preismanagement | Pricing strategy | Exportwirtschaft | Export sector | Unternehmenserfolg | Firm performance | Partielle kleinste Quadrate | Partial least squares | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493033