The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence

Subhash Jha, M.S. Balaji, Joann Peck, Jared Oakley, George D. Deitz

Year of publication:	2020
Authors:	Jha, Subhash ; Balaji, M. S. ; Peck, Joann ; Oakley, Jared ; Deitz, George D.
Published in:	Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 4, p. 590-605
Subject:	Competence \| Haptics \| Softness \| Touch \| Warmth \| Weight \| Konsumentenverhalten \| Consumer behaviour \| Wahrnehmung \| Perception \| Einzelhandel \| Retail trade \| Kompetenz

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