The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
Ceridwyn King, Enrique Murillo, Hyemi Lee
| Year of publication: |
September 2017
|
|---|---|
| Authors: | King, Ceridwyn ; Murillo, Enrique ; Lee, Hyemi |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 66.2017, p. 92-105
|
| Subject: | Work values | Generations | Employee | Brand | Brand citizenship behavior | Arbeitsverhalten | Work behaviour | Arbeitsethik | Work ethics | Markenimage | Brand image | Arbeitskräfte | Workforce | Markenführung | Brand management | Markenartikel | Personalmarketing | HR marketing | Konsumentenverhalten | Consumer behaviour | Arbeitszufriedenheit | Job satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2017.07.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011810946