The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework

Ruth Pogacar, L.J. Shrum, Tina M. Lowrey

Year of publication:	[2018]
Authors:	Pogacar, Ruth ; Shrum, L. J. ; Lowrey, Tina M.
Publisher:	Jouy-en-Josas : HEC Paris
Subject:	Language \| Linguistics \| Congruence \| Persuasion \| Sprache \| Linguistik \| Konsumentenverhalten \| Consumer behaviour \| Mehrsprachigkeit \| Multilingualism \| Kommunikation \| Communication \| Werbewirkung \| Advertising effects \| Informationsverhalten \| Information behaviour

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