The effects of mailing design characteristics on direct mail campaign performance

Sebastian Feld; Heiko Frenzen; Manfred Krafft; Kay Peters; Peter C. Verhoef

Year of publication:	2013
Authors:	Feld, Sebastian ; Frenzen, Heiko ; Krafft, Manfred ; Peters, Kay ; Verhoef, Peter C.
Published in:	International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 2, p. 143-159
Subject:	Direktmarketing \| Direct marketing \| Postsektor \| Postal sector \| Konsumentenverhalten \| Consumer behaviour

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