The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Dimitris A. Drossos; Flora Kokkinaki; George M. Giaglis; Konstantinos G. Foukas
| Year of publication: |
2014
|
|---|---|
| Authors: | Drossos, Dimitris A. ; Kokkinaki, Flora ; Giaglis, George M. ; Foukas, Konstantinos G. |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 6, p. 423-430
|
| Subject: | Mobile advertising | Product involvement | Impulse buying | FCB grid | SMS | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349112