The effects of service supply on perceived value proposition under different levels of customer involvement
Hua Song, Jack Cadeaux, Kangkang Yu
| Year of publication: |
April 2016
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|---|---|
| Authors: | Song, Hua ; Cadeaux, Jack ; Yu, Kangkang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 54.2016, p. 116-128
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| Subject: | Product-centric service supply | Knowledge-centric service supply | Customer perceived value | Customer involvement | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Dienstleistung | Services | Taiwan | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011478737