The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion

Marc-André Reinhard and Matthias Messner

Year of publication:	2009
Authors:	Reinhard, Marc-André ; Messner, Matthias
Published in:	Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 8.2009, 4, p. 179-191
Subject:	Werbewirkung \| Advertising effects \| Kognition \| Cognition \| Marktforschung \| Market research \| Konsumentenverhalten \| Consumer behaviour \| Deutschland \| Germany

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