The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Laura Herrewijn and Karolien Poels
| Year of publication: |
2016
|
|---|---|
| Authors: | Herrewijn, Laura ; Poels, Karolien |
| Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 307-333
|
| Subject: | Computerspiel | Video game | Product Placement | Product placement | Markenführung | Brand management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473443