The empirical link between resources, networks and export marketing performance and the implications for developing countries
Zafar U. Ahmed; Craig C. Julian; Osman Mohamad; Phadett Tooksoon
| Year of publication: |
2012
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|---|---|
| Authors: | Ahmed, Zafar U. ; Julian, Craig C. ; Osman Mohamad ; Tooksoon, Phadett |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 17.2012, 1, p. 63-88
|
| Subject: | Internationales Marketing | International marketing | Ressourcenorientierter Ansatz | Resource-based view | Industrie | Manufacturing industries | Thailand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009551259