The market orientation-performance relationship : the empirical link in export ventures
by Craig C. Julian; Osman Mohamad; Zafar U. Ahmed; S. Sefnedi
| Year of publication: |
2014
|
|---|---|
| Authors: | Julian, Craig C. ; Osman Mohamad ; Ahmed, Zafar U. ; Sefnedi, S. |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 56.2014, 1, p. 97-110
|
| Subject: | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010248865