The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Maya F. Farah, Zahy B. Ramadan, Dana H. Harb
| Year of publication: |
2019
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|---|---|
| Authors: | Farah, Maya F. ; Ramadan, Zahy B. ; Harb, Dana H. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 48.2019, p. 136-143
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| Subject: | VR | Retailing | Consumer journey | Store traffic | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.02.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012001291