Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market
Zahy B. Ramadan, Maya F. Farah, Danielle Kassab
| Year of publication: |
2019
|
|---|---|
| Authors: | Ramadan, Zahy B. ; Farah, Maya F. ; Kassab, Danielle |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 133-139
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| Subject: | Amazon | Dash button | SST | Retailing | Consumer-retailer relationship | Purchase involvement | Konsumentenverhalten | Consumer behaviour | USA | United States | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.11.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995536