Introduction -- The Future of Consumption, Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe -- Part 1 - Technology -- The Intersection of Sustainability and Technology in the Context of the Digital Marketplace, Hela Hassen & Precious Akponah -- Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships, Franklin Velasco & Hanna Marriott -- Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing, Hossain Shahriar -- Consumer Trust and Platformised Retail Personalisation, Stefan Larsson & Kashyap Haresamudram -- Friend or foe? How buy-now-pay-later is seeking to change traditional consumer-retailer relationships in the UK, Ruffin Relja, Anita Lifen Zhao & Philippa Ward -- The Future of Grocery Retail, Rickard Sandahl -- Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward, Ozan Ağlargöz & Feyza Ağlargöz -- Trending Seaweed: Future Opportunities in Retail?, Cecilia Fredriksson, Annabell Merkel & Filippa Säwe -- Grocery Retailers’ Approaches to Discussion on the Food Waste Issue on Social Media, Ulla-Maija Sutinen & Elina Närvänen -- Sustainable Consumption in Taiwan and China: Drivers and Impediments, Tommy Shih -- Digitalization: A potential tool for sustainable consumption?, Matthias Lehner, Jessika Luth Richter & Oksana Mont -- The Challenge of Overproduction and Overconsumption, Gabriella Wulff -- Creating Tomorrow's Vintage, Kevin Gelsi & Sandya Lang -- Part 3 - Wellbeing -- The Future of Wellbeing: Value Creation in Digital Mental Health Services, Alisa Minina Jeunemaître -- No cash, no coins, no cards, but you: Biohacking the future of payments, Vitor Lima & Russell Belk -- Contemporary Consumption of Brand Activism, Natasha Lewis & Jessica Vredenburg -- Vegan Consumption: Insights into the consumer-driven emergence of the vegan market, Rachel Lamarche-Beauchesne -- Buying Happiness, Tomas de Souza -- Part 4 – Customer Experience -- Re-examining the Place of the Physical Store During the Digital Retail Era, Elin Nilsson -- Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience, Jessica Vredenburg, Simon J. Bell & Evan Polman -- (When) Is it Worth Investing in The Personal Service Encounter?, Carys Egan-Wyer, Sofia Valentin & Åsa Parsmo -- Can Future Shopping Experiences be Present in the Past? The Case of a Local High Street, Ola Thufvesson & Devrim Umut Aslan -- Timeless Tricks, Ida de Wit Sandström & René van Pelt. .
