The future of sports ticketing : technologies, data, and new strategies
Year of publication: |
2023
|
---|---|
Authors: | Yılmaz, Övünç ; Easley, Rob F. ; Ferguson, Mark |
Subject: | Pricing | Sports | Ticket markets | Sport | Preismanagement | Pricing strategy | Sportveranstaltung | Sport event | Profisport | Professional sports | Sportmarketing | Sports marketing |
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