The handbook of marketing research : uses, misuses, and future advances
Year of publication: |
2006
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Other Persons: | Grover, Rajiv (ed.) |
Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publ. |
Subject: | Marktforschung | Market research | Marketingforschung |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
Published items: |
31 hits in ECONIS - Online Catalogue of the ZBW
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Lehmann, Donald R., (1998)
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Advanced methods of marketing research
Bagozzi, Richard P., (1994)
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Marketing research : principles and applications
Crask, Melvin, (1995)
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Estimation of standard errors of latent class model parameters
Grover, Rajiv, (1985)
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Theory and simulation of market focused management
Grover, Rajiv, (1995)
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The handbook of marketing research : uses, misuses, and future advances
Grover, Rajiv, (2006)
- More ...