The handmade effect : what's love got to do with it?
Christoph Fuchs, Martin Schreier, & Stijn M. J. van Osselaer
| Year of publication: |
2015
|
|---|---|
| Authors: | Fuchs, Christoph ; Schreier, Martin ; Van Osselaer, Stijn M. J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 2, p. 98-110
|
| Subject: | handmade | machine-made | production mode | product attractiveness | love | contagion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010507904