The hidden wealth of customers : realizing the untapped value of your most important asset
Bill Lee
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Lee, William G. |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 222 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers. Erscheinungsjahr in Vorlageform:c 2012 |
| ISBN: | 978-1-4221-7231-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009547557